You spend a lot of time and money keeping your club clean, polished, and full of the latest amenities and fitness equipment in hopes of attracting new members and retaining the ones you have. All that effort is worth it to keep your club successful. But, there's something of a downside: The more attractive your club is to honest consumers, the more appealing it may be to thieves and other lawbreakers.
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Wow, what a convention and tradeshow! I’ve probably been to 20 or so IHRSA conferences and trade shows in my career (thus far). This year’s event seemed to be the best I’ve ever experienced. Granted, there is some bias here for me. This was my last IHRSA conference as an IHRSA Board Member. After having the privilege of serving as a Board Member, Committee Chair, Chairman and Ex-Officio over five wonderful years, I’m more attached emotionally and purposefully to this industry and Association than ever before, especially cognizant of the important public policy work and industry community/family.
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In late December 2013, Bill McBride, the former president of Club One, and Jill Kinney, Club One’s founder, announced that the duo had partnered yet again to launch “Active Sports Clubs,” an entirely new health club brand. McBride spoke exclusively with Club Solutions about the venture, including his and Kinney’s vision for Active Sports Clubs...
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I believe that 2014 will hold a very interesting time for our industry as we are seeing a convergence of many changes in not only our industry, but the world in general. I will hit upon several key areas that I think our worthy of our attention...
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Whether we are discussing General Management, Group Fitness, Fitness, Sales or Operations, the industry is constantly faced with the merits of “Centralized” versus “Decentralized” or “Formula” versus “Free Style.” These concepts apply to one club or 500 clubs. There is always dynamic tension between “control” versus “trust/faith.” I’ve highlighted some club scenarios where this dynamic tension shows up for us on a daily basis. My assertion is control your design and hiring, trust your team, have faith in their abilities, but inspect what you expect and give them the strategy and tools to deliver your optimal member experience through proper strategic design.
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Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
5922 S. Gold Leaf Dr
Chandler, AZ 85249
Phone: (415) 299-9482
Email: BillMcBride@BMC3.com
Bill is a wonderful advocate for the health and fitness industry. I've seen him speak at industry sponsored seminars and functions on numerous occasions. His passion for the benefits of regular exercise as well as his deep commitment to club member service comes through clearly every time. Bill understands the successful health clubs are driven by quality and organizational skills that are communicated to staff and members on a daily basis. His innovative approach to growing his clubs and the industry as a whole, bodes well for the health and fitness of all.
