Recently, for a three-month period, I had the opportunity to get actively involved in the opening of a new club, which we launched in late December. I rolled up my sleeves and got a little dirty to reconnect with the manifold aspects of our business in a way that I hadn’t done in years.
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As IHRSA’s Annual International Convention and Trade Show draws near, I’ve been thinking about what a treat this event was when I was a young club manager. I’ve also been thinking about what a treat it still is.
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Recently, I’ve been trying to “reconnect” to the basics of this business in a more insightful and instructive way. The core question: What’s happening at the consumer level when individuals are deciding whether or not to join a club?
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Recently, I’ve found myself fascinated by social/economic books - those of the Outliers, Tipping Point, and Super Freakonomics genre - which involve a conversation about talent, timing, and luck. My question: Is success the result of luck or hard work?
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Bill McBride, 47, earned a bachelor of science degree in business administration with a concentration in marketing from East Carolina University in 1986, and, shortly after graduating, became the general manager of the V.I.P. Fitness Center in Fayetteville. He subsequently worked for several independent clubs before being named sales director of the Sport & Health Clubs, the McLean, Virginia–based chain, in 1993, eventually becoming senior vice president. In 2003, he moved to Club One, Inc., based in San Francisco, where he served in several capacities before becoming president and chief operating officer in January 2011. Today, the company owns and operates 14 Club One sites, and manages two hospital, 53 corporate, and 10 community fitness centers, as well as seven commercial clubs. McBride has served as the vice chair of IHRSA’s board of directors, and on its finance and public policy committees, and is now board chairperson.
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Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
5922 S. Gold Leaf Dr
Chandler, AZ 85249
Phone: (415) 299-9482
Email: BillMcBride@BMC3.com
Bill is one of the most forward thinking leaders in the health club industry today. More importantly, he is a caring and dynamic leader who goes out of his way repeatedly to help people . His personal integrity, knowledge and influence make him a special individual and therefore he has my highest recommendation.
