Establishing a Powerful Online Presence
Establishing a Powerful Online Presence features an overview of the basic factors involved in successful social media marketing. The DVD discusses why this particular marketing platform can be so effective in the health/fitness club industry. The DVD also looks at how digital marketing and selected social media channels can be used to further a club’s brand and its online connection. In addition, the DVD reviews online deal purchasing and explains how it might fit into a club’s operational strategy. The DVD also details how clubs can combine various social media to maximize their marketing efforts.
Among the topics covered:
- Brick Marketing;
- Trending;
- Search, Listings, & Reputation Management: Why Is This So Important?
- Define your key marketing objectives;
- Marketing tactics;
- Social Media Key Guidelines;
- Referrals, recommendations & revenues;
- Social media combined tactics;
Runtime: 74 Minutes
Excellence of Operating Quality, Profitable Clubs looks at the member experience, how clubs should design that experience, and how clubs should approach the individuals who belong to their facilities. The DVD discusses the current state of the industry and explains why the three Ps (people, product, and position) are the underlying determinants of the level of revenue/success that a club achieves. The DVD is designed as a resource for clubs that want to maximize the number of individuals that they attract and retain as members, as well as the impact on their degree of profitability.
Increasing Membership Retention in the Health and Fitness Industry provides a comprehensive review of the basic steps that can be taken to enhance the membership retention level in health/fitness clubs. The DVD explains why membership retention is important, as well as point out how clubs can calculate the value of a member. The DVD also discusses the variables that can impact membership retention and details strategies that clubs can utilize to improve their level of membership retention.
Integrating a Comprehensive Delivery System for Consistent Customer Service reviews how health/fitness clubs can provide consistent service delivery throughout all member touch points. The DVD details how facilities can unlock the “connection lock” involved in offering inclusive service for all members. The DVD also explains how clubs can incorporate focus and intensity in their efforts to create the “wow” factor in their customer service approach.
Managing the Sales Team and Process reviews the key elements involved in the sales management process for health/fitness clubs and discusses the importance of properly managing the process to generate sales results. The DVD explains how to create a successful sales team and what managers should do to lead a sales team and create an environment that drives sales.
Sales & Service - Two Sides of the Coin examines the fact that passionate people in the industry approach both sales and service with a comparable amount of interest and commitment. The DVD outlines the sales traits of health/fitness club personnel and points out the fact that these attributes have changed somewhat over the years. The DVD also discusses the fact that fitness clubs are in the sales and service business, as well as looks at the various cultures that clubs have and how these “organizational personalities” affect the experiences that members have. One particular point that the DVD emphasizes is that a club’s sales and service efforts have a significant impact on these experiences.
Selling Club Services to Corporations provides an overview of the key factors involved in selling health/fitness club memberships and programs to corporations. The DVD reviews some of the various programs and services that clubs offer corporations and presents a template that clubs can employ to enhance their efforts in this regard. The DVD also details what corporations typically look for when they consider health/fitness club memberships and programs.
Social Marketing and New Media Opportunities provides an overview of the marketing strategy employed by Club One, with the core components of social media and new digital technologies with regard to communicating with members and prospects. The DVD shares some examples of marketing campaigns, as well as the results of these endeavors. The DVD also explains why Club One is doing some of the things that it is doing and reviews how internal talent and external resources can be utilized to effectively execute those efforts.
Social Media & New Marketing Technologies offers information and insights on how health/fitness facilities can develop a social media strategy that enables them to connect with their existing members, attract prospective members, and track these interactions as leads and sales for their business. The DVD looks at several of the most popular social media platforms (e.g., Twitter™, Linkedin®, Facebook®, Foursquare®, Pintrerest®, etc.) and points out the opportunities as well as the challenges that exist for leveraging this particular marketing channel. The DVD also discusses how clubs can use social media to increase their level of membership.
The Future - Progressive Opportunities in the Health & Fitness Industry reviews the macro trends that are occurring in the health/fitness club industry worldwide, as well as details the opportunities facing the industry in the near-term. The DVD examines how the industry’s near-term actions can play a significant role in its success not only today, but also in the future. The DVD also points out the proliferation of newer business models in the industry. In addition, the DVD provides observations on the “missing pieces” within traditional club offerings. Furthermore, the DVD details how traditional club relevance and significance can be increased. Finally, the DVD outlines new paradigms, strategies, and tactics on which the industry could act.
The Laws of Member Connection - Enrollment Through Lifetime Loyalty presents a comprehensive framework for profitably managing a commercial health club and delivering an extraordinary member experience. The DVD features concepts that are discussed in a thorough and inclusive manner in order to highlight a professional results-oriented approach to sales, service, operations, management, and leadership. The DVD focuses on the key steps involved in operating a modern-day health club in a competitive environment.
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
We hired Bill McBride (BMC3) to help improve the performance of my two health clubs in Manhattan, KS in 2013. His organization - BMC3 took on a contract role and Bill was appointed to act as President & CEO of the two clubs and manage the strategy, operations and performance working side by side with my CEO of GTM and HCI Hospitality...