Recently, I’ve been trying to “reconnect” to the basics of this business in a more insightful and instructive way. The core question: What’s happening at the consumer level when individuals are deciding whether or not to join a club?
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
5922 S. Gold Leaf Dr
Chandler, AZ 85249
Phone: (415) 299-9482
Email: BillMcBride@BMC3.com
I have known Bill for the last year as a fellow Board Director of IHRSA. Bill is very enthusiastic and motivated and always analyses issues carefully and looks at all sides before making suggestions, proposals and comments. I would recommend Bill for any senior position in the Industry or at Board or Consultancy levels.
