Our industry is at a crossroads. A large number of players—healthcare providers, including state, local, and federal agencies; physicians; hospitals; alternative medicine providers; insurance carriers; and wellness companies—are grappling with the nation’s obesity and healthcare crises. How can we make a difference?
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
5922 S. Gold Leaf Dr
Chandler, AZ 85249
Phone: (415) 299-9482
Email: BillMcBride@BMC3.com
Bill is a great asset to the fitness industry in countless ways. He is a wonderful addition to the IHRSA Board, where his experience, expertise and thoughtful participation help drive the success of IHRSA and the Industry. Bill also gives back to the industry as a valued member of The Public Policy Council. And, Bill also "pays it forward" by sharing his vast knowledge as one of IHRSA's most highly regarded and requested presenters.
